MOTION TECH TRENDS

STRATEGIC PLANNING
SAMPLE 1

CLIENT:

A major supplier of hydraulic and pneumatic motion components.

PROJECT TITLE:

Market Opportunities and Technical Trends for Electric Motion Control Components in Factory Automation Markets.

SITUATION:

Seen as a defensive move on the part of the client because of the relationship of electric components to fluidic mechanics, a product and technology diversification strategy will develop from this project. Possibility of an acquisition will result.

MTT ASSETS EMPLOYED:

MTT did an extensive look at motors, feedback devices, control systems and related components in the factory automation environment.  Direct visits to producers and consumers was supplemented by a comprehensive literature search. On staff consultants, expert in motors and controls, act as invaluable resources to this project.

BENEFITS/RESULTS:

Client consummated the purchase of a major player in step motor technology.

STRATEGIC PLANNING
SAMPLE 2

CLIENT:

A significant supplier of sensor components and ICs employed across most markets and applications.

PROJECT TITLE:

The Future of Hall Effect Devices Electric Motor Applications

SITUATION

This major supplier of Hall Effect devices saw competitive market forces threatening the employment of hall effect devices in electric motors.

MTT ASSETS EMPLOYED:

MTT used its extensive data base on motor companies and engineers to discuss Hall Effect usage in the future. By correlating the users with market size data from MTT's reports on electric motor markets, companies were identified and interviewed who represented a large percentage of the market.

BENEFITS/RESULTS:

Client modified their strategic product planning based on convincing evidence and an analysis produced from MTT's research. Significant market changes were identified, analyzed and presented in an interactive management briefing.

STRATEGIC PLANNING
SAMPLE 3

CLIENT:

 A major U. S. manufacturer of motors & drives, step & brushless.

PROJECT TITLE:

A Strategic Analysis to Recommend Product Development

SITUATION:

A major supplier of motion products needed to develop a product strategy to account for significant competitive product changes in the marketplace. In order to make intelligent decisions, information was sought in the market to determine overall market size; market size by competitive products, now and forecasted; competitive pricing and pricing trends.

MTT ASSETS EMPLOYED:

Using MTT's computer market model of the motion industry (developed and continuously updated since 1986) as a starting point, MTT developed a detailed look at the marketplace. MTT industry contacts allowed quick and complete identification of new and existing product offerings. A pricing analysis was developed from interviews of major users and from MTT's Customer-Supplier Link database. MTT professionals, experienced in motor markets, evaluated collected information to make specific product recommendations.

BENEFITS/RESULTS: 

The client's management received accurate and detailed product strategy recommendations from an independent organization using competitive and user information to develop conclusions. Product development budgets were determined based on the objective market information and MTT's recommendations.