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MOTION TECH TRENDS
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CLIENT: |
A Finnish R&D Company with a patented gear technology. |
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PROJECT TITLE: |
Finding a Manufacturing Partner in the U. S. and Educating the Market. |
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SITUATION: |
A small Finnish R&D company developed a new gear technology. The CEO targeted the U. S. as the most likely place to find a manufacturing partner who would produce and market the product in the U. S. MTT was asked to identify potential strategic partners and to educate the market on the new technology. |
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MTT ASSETS EMPLOYED: |
MTT identified 60 target companies as potential manufacturing partners. MTT assisted in producing a color brochure in English. Articles and press releases were pre-pared by MTT and submitted to trade journals. |
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BENEFITS/RESULTS: |
MTT's client is in negotiations with a company that will manufacture and market the new product. 3 articles were published on the strength of MTT's relationship with the publishers. Over 200,000 readers were exposed to the technology. Over 300 responded. |