MOTION TECH TRENDS

PARTNER SEARCH:
MARKETING, MANUFACTURING

SAMPLE 1

CLIENT:

A Finnish R&D Company with a patented gear technology.

PROJECT TITLE:

Finding a Manufacturing Partner in the U. S. and Educating the Market.

SITUATION:

A small Finnish R&D company developed a new gear technology. The CEO targeted the U. S. as the most likely place to find a manufacturing partner who would produce and market the product in the U. S. MTT was asked to identify potential strategic partners and to educate the market on the new technology.

MTT ASSETS EMPLOYED: 

MTT identified 60 target companies as potential manufacturing partners.  MTT assisted in producing a color brochure in English. Articles and press releases were pre-pared by MTT and submitted to trade journals.

BENEFITS/RESULTS: 

MTT's client is in negotiations with a company that will manufacture and market the new product. 3 articles were published on the strength of MTT's relationship with the publishers. Over 200,000 readers were exposed to the technology. Over 300 responded.

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