Marketresear

	MOTION TECH TRENDS `MARKET/PRODUCT RESEARCH` `Sample 1`
CLIENT:	A significant supplier of sensor components and ICs employed across most markets and applications.
PROJECT TITLE:	The Future of Hall Effect Devices Electric Motor Applications
SITUATION:	This major supplier of Hall Effect devices saw competitive market forces threatening the employment of hall effect devices in electric motors.
MTT ASSETS EMPLOYED:	MTT used its extensive data base on motor companies and engineers to discuss Hall Effect usage in the future. By correlating the users with market size data from MTT's reports on electric motor markets, companies were identified and interviewed who represented a large percentage of the market.
BENEFITS/RESULTS:	Client modified their strategic product planning based on convincing evidence and an analysis produced from MTT's research. Significant market changes were identified, analyzed and presented in an interactive management briefing.
`MARKET/PRODUCT RESEARCH SAMPLE 2`
CLIENT:	A major U. S. manufacturer of servo motors & drives, step, brushless dc, brush dc.
PROJECT TITLE:	An Analysis of Microprocessor Usage in Electric Motor Drives.
SITUATION:	A major supplier of motion products needed to develop a product strategy taking into account the usage of microprocessors in motor drives. Market size related to microprocessor usage was desired for base and forecasts years.
MTT ASSETS EMPLOYED:	Using MTT's computer market model of the motion industry (developed and continuously updated since 1986) as a starting point, MTT developed a detailed look at the marketplace. MTT industry contacts allowed quick and complete identification of new and existing product offerings using microprocessors. MTT's "Motion Control Product" Database was used to identify and organize detailed information on most electric motor drives including drive power, interface capabilities, types of microprocessors or ICs employed, etc.
BENEFITS/RESULTS:	The client's management received accurate and detailed product strategy recommendations from an independent organization using competitive and user information to develop conclusions. Product development budgets were deter mined based on the objective market information and MTT's recommendations.