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MOTION TECH TRENDS
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| CLIENT: | A major U. S. manufacturer of motors & drives, brush & brushless. |
| PROJECT TITLE: | Executive Briefing- The Industrial Market for Motors and Drives |
| SITUATION: |
The CEO called 10 days before a major strategic planning meeting and requested a complete review of the industry including detailed market numbers and forecasts, to be presented in person. In addition 9 major strategic issues were posed for MTT to research and provide intelligent recommendations and alternatives. |
| MTT ASSETS EMPLOYED: | Using MTT's computer market model of the motion industry (developed and continuously updated since 1986) to provide detailed market sizing and forecasts, a full day presentation was prepared in less than 1 week. Answers to strategic issue were developed. |
| BENEFITS/RESULTS: | 35 top management, marketing and technical executives were provided detailed, reliable strategic information. Issues were debated, strategies proposed, the planning process moved forward significantly. |
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| CLIENT: | A major U. S. semiconductor manufacturer. |
| PROJECT TITLE: | Executive Briefing- Market and Technical Trends, Worldwide, for Motors and Drives and the semiconductors employed for power and control. |
| SITUATION: | The strategic marketing group called 20 days before a major strategic planning meeting and requested a complete review of the industry including detailed market numbers and forecasts, to be presented in person. In addition major strategic issues were posed for MTT to research and provide intelligent answers, recommendations and alternatives. |
| MTT ASSETS EMPLOYED: | Using MTT's computerized market model of the motion industry (developed and continuously updated since 1986) to provide detailed market sizing and forecasts, a full day presentation was prepared for the meeting. Answers to strategic issue were developed. |
| BENEFITS/RESULTS: | 50 top management, marketing and technical executives from the client, plus executives from key customers of theirs were provided detailed, reliable strategic information. Issues were debated, strategies proposed, the planning process moved forward significantly. |
